“If Ed Nash can’t find the solution to your
direct marketing problem, no one can!”
The Master Strategist Edward Nash was frequently referred to this way when introduced as a speaker at direct marketing clubs and conferences. He has lectured in 21 countries and almost every major city in the U.S. and Canada, as well as teaching classes at New York University and Virginia Commonwealth University.
Mr. Nash is credited with inventing some of DMs basic testing and analytical methods and being the first strategist to apply advanced packaged goods theories to direct marketing and vica versa. TeamNash’s clients have included Procter & Gamble, Seagram’s, L’eggs, Kellogg’s, Mattel and Mary Kay
Experience Counts Ed Nash has done it all. On the client side, he has been President of Capitol Music Club in Hollywood and VP-Marketing of LaSalle Extension University in Chicago – both multi-million dollar advertisers, both turn-around situations, both ultimately successful.
At major advertising agencies, he served as EVP and partner in Rapp & Collins and President and Founder of BBDO Direct. He left to start Nash Direct with P&G as his first client. This agency was later acquired by BJK&E where he served as Managing Director for Bozell direct marketing units worldwide, supervising direct marketing campaigns for Merrill Lynch, MCI, Chrysler and other major marketers. Seeking to have more control over strategies and creative work produced for clients, he started TeamNash in 1995.
Respected All Over the World Ed has been honored as Chairperson of two DMA committees, Honorary Chair of New York’s Direct Marketing Days, and Chair of the DM News International Conference. He has taught in two universities, and lectured all over the United States, including two keynote addresses for the DMA.
As organizer of the International Direct Marketing Network, he has been instrumental in promoting direct marketing worldwide and maintains relations with associates in Argentina, Australia, Brazil, Canada, Costa Rica, France, India, Italy, Mexico, Sweden and Turkey.
He has written or edited seven books. His “Direct Marketing” has sold over 100,000 copies worldwide and is the most-used text in this science’s college courses and corporate training programs. It was a main selection of the Fortune Book Club and Business Week’s Executive Program. It is now in its fourth edition and has been translated into a half-dozen other languages.
Ed Nash has won the DMA “Echo” and “Gold Mailbox” Awards as well as the industry’s highest honor, the Henry Hoke Award (for the Barbie Pink Stamp Program.)
CREDENTIALS
